Activity ID



October 1, 2022

Format Type


CME Credit



$230 - $270
CME Provider

American Association for Physician Leadership


Creating and managing your online presence can be a challenge, but recent studies show that it may be of vital importance for today’s physicians. This course introduces health care professionals to the nuances of personal branding, including strategies for identifying a target audience, assessing risks and obstacles, and finding avenues for building a credible ‘brand voice’ through consistency and style.

This course is focused on increasing a physician’s online presence by interacting within the digital mediascape – whether that be through social media, blogging, personal websites or other avenues. Through an exploration of these and other topics, physicians will develop strategies to increase and improve their online presence.

Topics include:

Personal Brand vs. Online Presence
The Importance of Personal Branding
Identifying Your Audience and Goals
Assessing Your Existing Brand
Evaluating Options for Online Branding
Risks and Downsides of Personal Branding
Your Brand Voice

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ABMS Member Board Approvals by Type
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NOTE: If a Member Board has not deemed this activity for MOC approval as an accredited CME activity, this activity may count toward an ABMS Member Board’s general CME requirement. Please refer directly to your Member Board’s MOC Part II Lifelong Learning and Self-Assessment Program Requirements.

Educational Objectives

Define "online presence" and what it means to you
Identify reasons for developing and maintaining an online personal brand
Assess your current online presence and determine areas for improvement
Recognize potential risks, downfalls and obstacles associated with developing an online presence
Evaluate social media and other options for creating an effective online presence
Build a credible "brand voice" online through consistency and style


Physician leadership


Interpersonal & Communication Skills, Practice-based Learning & Improvement, Professionalism

CME Credit Type

AMA PRA Category 1 Credit

Physician Well-being activity

Organizational Culture of Wellness

Practice Setting

Inpatient, Outpatient, Rural, Urban

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The information provided on this page is subject to change. Please refer to the CME Provider’s website to confirm the most current information.